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From the day we were born we have been programmed with other people’s beliefs (parents, siblings, peers, teachers and other influential people in your life).  Our beliefs were also formed by the meanings we gave our early childhood experiences.  When these beliefs are negative, they influence negative thinking patterns.  Those thoughts lead to undesirable feelings and eventually negative coping behaviors that reaffirm the beliefs.  Addictive thinking patterns are, in fact, distorted thoughts that keep people in a negative cycle once they’ve become addicted to a behavior.  Distorted thoughts do not follow logic and ignore evidence of facts.  To break the cycle of these negative thinking patterns one must arrest the behaviors and restructure their thought process.    

My name is DaMarcus Morton and I am a Mindset Coach dedicated to helping you overcome your limiting beliefs by breaking the negative thinking patterns holding you back.  Unlike many of my colleagues, I didn’t enter college expecting to work in addiction.  I studied Criminal Justice/Sociology at the University of Akron because I wanted to be a detective.  Recognizing patterns and solving problems came easy to me so I figured that was the way to go.  My mind was changed the third year of school while working as a Youth Resident Supervisor at The Oriana House (Akron’s drug offender reintegration program).

One day a former youth came back to the facility and it turned out to be the first pivotal shift in my life.  He entered the building in a slightly oversize gray suit with his GED in hand and thanked me for helping him.  The overwhelming feelings of pride and gratitude awakened the service in me.  The same service I witnessed in my grandmother as a youth.  It was then I realized I wanted to focus more on sociology rather than criminal justice.

The day after graduation, I packed my belongings and left home for Seattle, WA.  In Seattle, I continued working in Social Services doing family reunification work through DCFS which lead to doing case management with “at risk” youth.  Later, I joined a team of Coaches and Counselors to develop an alternative sentencing program for the King County Juvenile Public Defender’s Office.  That was my introduction to Coaching, Drug Court and the next pivotal shift in my life.  I became clear where I wanted to serve.  I was a part of the Law & Ethics Training Advisory Board for Mental Health and Chemical Dependency Professionals.  In addition, I have been part of their Department of Social and Health Services Division of Alcohol and Substance Abuse.

In Los Angeles, I’ve created program structure for new Treatment facilities and Supportive Living Environments.  I’ve counseled in both high end and non-profit treatment centers including Tarzana Treatment Center as their Drug Court Liaison.  I’ve even consulted on NIDA funded projects with the prestigious Rand Corporation.

With a firm grasp on substance abuse treatment, I began focusing on learning cognitive restructuring and essential life skills because I kept seeing clients return to treatment.  I wanted to better understand the negative thinking patterns that lead to addiction, additive thinking and relapse in behavior.  I also wanted to know how to break the cycle. 

Combing years of experience and research, I developed an easy to understand process for restructuring your mind.  That’s when MindSET for Recovery was born.  I teach this valuable information (that has improved my own life) in workshops and it brings me tremendous joy.  In retrospect, I see clearly how I’ve always been directed towards this path.    During our time together you will learn how to break your negative thinking patterns (that may lead to addiction) in addition to strengthening essential life skills that will move you forward.   

Recovery Thinking

Recovery thinking reflects realistic or sensible thought patterns grounded in logic, facts, and reason.  This empowered way of thinking improves your overall mental and emotional health.

Life Skills

Strengthening essential life skills helps you build the confidence to accomplish your goals. 

Who Benefits from Online Recovery Coaching?


People struggling with negative thinking patterns


People transitioning out of a treatment setting looking to keep momentum


People residing in non supportive living environments


People struggling in a supportive living environment


High-profile and Executive-level professionals who seek anonymity (actors, athletes, musicians, doctors, lawyers, CEO’s etc.)

Advice to Consider Before Hiring a Coach 


  • Be ready to do the work-  A coach is responsible for helping you do the work.  You don’t know what you don’t know, so a coach is that person who gives you guidance and support.
  • Let their body of work speak for itself-  Don’t assume that a certification alone makes for a good coach.  A pretty website is easy to create so connect with them and determine if they’d be a good fit for you.

*Recovery Coaching does not interfere with your participation in other support programs (AA, NA etc).


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Unbox Your Thinking

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